Picture profile: thanks a lot to Vincent Guignet called "poussin", amazing photographer: © www.vincentguignet.com

Greg Salmon, graphic designer
#rednerka

Having educational and professional background in print and digital multimedia products, I managed projects involving all aspects of production : analysis of the niche needs, conceptualisation, planning, creation, production and marketing.

My skills as a graphic designer allow me to develop, manage and follow up cross-platform projects. I have in depth knowledge of the User Experience and User Interface digital environment. My successful assignments range from creating corporate identity to its graphic adaptation on various prints and digital media (flyers, journals, annual reports, posters, national and international promotional campaigns, front end and back end websites etc ).  As an example, I developed a product for a range of beverages destined for the world market and sold several million copies. I was responsible for the communications and the internal and external sign posts for a cultural and sports center ordered by a Swiss romande architecture compagny. I am able to work and manage teams and finalize projects with different stakeholders including suppliers (management of quotas and offers) for printers, photographers, developers and translators.  A successful example of this was the multiple team work for the publisher brand "Passport Gourmand": from the creation of the corporate identity (logo, flyer, promotional documents ...) to its digital application for newsletters, website , social network, animation, mobile application and landmark signs (vehicle wrapping, creation of exhibition stands).

My work has been appreciated and recognized by Swiss and international institutions and private companies, including Nestlé (Units Nestrade, Confectionary, Ice Cream, Beverages, Nutrition), Union Bancaire Privée (UBP), Caran d'Ache, Palexpo, City of Geneva, Mifroma, Elsa, Bell, Optic 2ooo, Unil of Lausanne and other clients.

Le soin apporté à la réalisation dans tous ses détails pour la meilleure qualité possible, il le doit à sa première expérience professionnelle, chez un éditeur d’art, associant artistes et écrivains de renom.
A partir de 1998 il se tourne vers le graphisme en entrant dans l’agence de communication Publipartner à Genève où il est responsable de production et assure la gestion de la clientèle. Chaque étape de sa carrière lui permettront ensuite d’enrichir sa palette et de se spécialiser dans différents domaines.

Après  le développement de produits grands formats au service de clients comme Honda, HC Fribourg, Tamoil, il s’investit dans l’agence Satellites Communication Design, comme senior graphic designer, dans le domaine du packaging notamment, pour de grandes entreprises dont Nestlé, Movenpick, Bell, Mifroma et Elsa.
En tant que directeur artistique auprès de plusieurs agences, les clients ont apprécié ses compétences dans les domaines du print et du digital aux services des marques.